quarta-feira, 16 de junho de 2010

Caríssimos colegas, ponho ao vosso dispor um modelo de planificação (da Aprodaz).

domingo, 13 de junho de 2010

COMUNICAÇÃO COM IMAGEM...

Como uma apresentação organizada e com objectivos e publico alvo definidos facilita a comunicação, deixo convosco algumas dicas.

PRESENTATIONS

The spoken word

When giving a spoken presentation to a mixed and predominantly non-specialised audience, many of the remarks mentioned in the section on ‘Media relations’ are equally applicable or adaptable, i.e.:

Keep the presentation clear, simple and to the point;

Structure the message so that your key point is the one that will be retained most strongly in listeners’ minds (Some sound advice on how to achieve this is contained in an article entitled ‘Speechwriting under the gun’, published on the Internet by Harvard Business School);

Avoid complex sentence constructions and obscure or slang words; many in the audience may be coping with a language that is not their mother tongue;

Maintain the technical content at a level you believe the average person will understand;

Eliminate unnecessary scientific jargon and Eurospeak; and

Communicate your enthusiasm, and try to incorporate interesting or amusing anecdotes that will retain listeners’ attention.

• Visual support

Text slides

Diagrams and tables

Attractive slides add visual interest to spoken presentations, and help to explain points that cannot easily be made in words alone. PowerPoint is the commonly accepted standard for such visual support, and most conference facilities are equipped to handle slide sequences created in this format. But, all of your efforts will be wasted if the audience cannot read or interpret the projected images! It is vital to THINK SIMPLE and THINK LARGE. In fact, layouts should be twice as simple and four times as bold as those used for paper documents.

It is also preferable to have more slides with less information on each slide, than fewer, more detailed, slides. With a disciplined approach, it will take exactly the same amount of time to talk through one idea on each of six slides as it does to discuss six ideas on one slide. In addition, the on-screen changes will add dynamism and visual excitement.

Text slides

Because presentations often take place in large conference rooms, small type sizes are likely to be illegible to at least some of the audience. Choose:

a minimum of 24-point for ALL CAPITALS texts, and at least 32-point for Capitals and Lower Case– and do not be afraid to use even larger sizes;

For optimal legibility, select a ‘sans serif’ typeface such as Arial, in preference to a serif face like Times;

Limit texts to a maximum of six lines per slide, with individual points covered in a single line, wherever possible;

Adopt a ‘telegram’ or ‘text message’ style, eliminating all unnecessary words;

example

Synergies improve quality of life

NOT

Synergies can be created thus contributing to improve the quality of life in all parts of the world

Round off numbers, and use symbols in place of words – e.g. ‘%’, instead of ‘percent’;

Include no more than one sub-level to bullet points;

example

Individual projects

– already large in size and partnership (e.g. biomaterials)

– small but with a great extension potentiality (e.g. nanotechnologies)

Incorporate photographs that complement the texts, but ensure that these are also large and clear enough for easy recognition. And when a photograph is included, reduce the volume of text accordingly;

Bold text carries more weight, so use it for main titles and, where appropriate, to highlight key words (although this can also be done by means of contrasting colours);

Employ colour with purpose, not as decoration – too many colours are confusing and distracting; and

Use light-coloured texts against dark backgrounds, rather than vice versa. In a projected slide, white is the brightest colour, followed by yellow, light blue, etc. (Avoid red or green texts against dark backgrounds – especially for slides that will be distributed in black/white printed form, as the contrast will be minimal.).

Diagrams and tables

Keep diagrams simple; eliminate any detail that is not essential in making your point;

Aim to use not more than four colours per diagram. Present the most important data in the brightest colours, and consistently display related data in the same colour;

Use a scale along either the horizontal or vertical axis of a graph, bar chart, or column chart instead of numbers at the ends of the bars or columns; and

Do not include footnotes or references (unless you are presenting data that is proprietary to a third party requiring attribution).

Finally, never forget that the best way to be a successful presenter is to REHEARSE… REHEARSE… REHEARSE…

http://ec.europa.eu/research/science-society/science-communication/presentations_en.htm#1

MAIS INFORMAÇÃO: http://ec.europa.eu/research/science-society/science-communication/index_en.htm

A COMUNICAÇÃO

Como a comunicação é fundamental, nomeadamente, na formação, partilho convosco algumas dicas.
Quem desejar informação mais detalhada, o link encontra-se abaixo do texto.

COMMUNICATIONS STRATEGY

* Define your message

* Target your audience

* Select your tools

* Plan your programme

• Define your message

The first step in any communications exercise is to define the message or messages to be transmitted. An evident objective is to focus on positive achievements and the benefits they bring.

This requires clear agreement and careful coordination among all parties who may act as spokespersons or information sources for a particular project or network. Inconsistent facts, figures, emphases and viewpoints are to be avoided at all costs.

Note:
All public-oriented communications relating to FP6 instruments should acknowledge that such projects and networks are supported by the European Union – e.g. by stating ‘This project is supported by funding under the Sixth Research Framework Programme of the European Union’.

• Target your audience

Reconciling the communications goals of the consortium and those of the EU entails addressing a very broad range of recipients. Scientific, technical, business, institutional and governmental audiences are all prime targets. But, because FP6 is supported by public funds, there is an equal responsibility to show citizens that these monies are being spent to good effect. Fulfilling the societal objectives of spreading education and generating an enthusiasm for science also implies a need to reach the public at large, using all available means.

• Select your tools

Peer-reviewed publications, specialist websites and scientific congresses typically form the principal information channels of the research community. By contrast, 60% of the general public obtains its knowledge of science from TV. Popular newspapers, magazines, radio and – to a growing extent – the Internet also play major roles in informing public awareness and opinion.

Between these two extremes come the business-to-business tools, including: commercial, technical, financial and industrial publications; broadcasts; and trade fairs and seminars. All need to be considered in the preparation of a well-balanced communications mix.

Local community-related activities may form yet another route to limited but often strategically important audiences.

• Plan your programme

The communications activity has consequences in terms of both financial and time expenditure. It is therefore essential to establish a plan of predetermined scope and budget, with identified goals. Indeed, the outlines of this will have formed part of your FP6 proposal document.

It is advisable to plan for a regular flow of information, rather than to pin your faith on the occasional ad-hoc announcement. Establishing recognition as an active provider of news and information encourages journalists and others to approach you for help and opinions. By creating a lively dialogue, you gain opportunities for publicity that may not have occurred to you or your partners. And in setting your budget, retain a reserve to meet such contingencies.

Establish a list of spokespersons able to deal with particular aspects of your project or network, and ensure that they are informed about the overall plan and its key messages.

Explore the communications resources that exist within your consortium. Accessing professional skills and facilities, established contacts and existing mailing lists/databases can all save time and money.

http://ec.europa.eu/research/science-society/science-communication/comstrategy_en.html#0

EDUCAÇÃO????

terça-feira, 8 de junho de 2010

segunda-feira, 7 de junho de 2010

Os "bangs" na formação

Na última aula de formação - Comunicação e Animação de Grupos - foi sugerido que as formações deverão iniciar e finalizar com um bang.

Pessoalmente, gostei do bang final que a formadora apresentou e após pesquisa no youtube, partilho-o, em especial com os colegas que não tiveram oportunidade de assistir a este bang....

http://www.youtube.com/watch?v=1cxOid6vU84